For example, your bid, budget, product, and customer behavior in your industry can all influence the success of your campaigns. Keep in mind that while Keyword Planner can provide insights into keyword targeting, campaign performance depends on a variety of factors. Create new campaigns: Use your keyword plan to create new campaigns centered on in-depth keyword research.Organize keywords: See how your keywords fit into different categories related to your brand.Determine cost: See the average cost for your ad to show on searches for a keyword.See monthly searches: See estimates on the number of searches a keyword gets each month.Discover new keywords: Get suggestions for keywords related to your products, services, or website.This article shows you how to use Keyword Planner to lay the groundwork for a successful campaign. Keyword Planner also provides another way to create Search campaigns that’s centered around in-depth keyword research. You can use this free tool to discover new keywords related to your business and see estimates of the searches they receive and the cost to target them.

Keyword Planner helps you research keywords for your Search campaigns.

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